品牌故事 · BRAND STORY
George Schmidt 1941 was born in British Edinburgh a poor family, forced to livelihoods, at the age of sixteen, he came alone to the hairdressing shop of London as an apprentice, this day is George the most depressing stage of life. Due to the thin body, George was often bullied by other apprentice, he had thought to give up go home, but the pressure of life forced him to continue to stay. But George secretly vowed: we must work hard to learn technology, make achievements, do not let people bully. So, he actively exercise, hard work, and learning technology and other skills serious barber. Because of George's hard work and study hard, the boss soon noticed him and began to cultivate him carefully.
Flash over the past seven years, George's technology has been greatly improved, able to work independently in barber and model, in the industry also has the small fame. The boss is very optimistic about him, not only for the purse granted, his only daughter Jeanne was betrothed to him. Married life dull and sweet, George continues with the father-in-law is committed to the cause of hair. Soon, his father-in-law died, George began to take over the salon. He found that some customers complain about the monotonous hair styling, no more styles available. So, George began to pay attention to the aesthetic needs of people, to begin with the design of different hair styles to meet the requirements of different groups. At the same time, in the hair care, George also began to be studied. At this time, the special attention to the hair care of his wife Jeanne gave him a lot of help. Jenny suggested George can be incorporated into the current fashion elements and cultural trends, design a more innovative and varied fashion hair styling and focus in the field of hair care, hair care needs of upper meet people. Since then, in the design of fashion modeling at the same time, George spent more time to study hair care. After a long period of hair care research, George finally sorted out a unique and effective hair care system, has become a unique feature of the hair salon project.
Skilled barber, Trendy changeable style and personality of hair maintenance secret, soon is popular with a large number of customers, many of whom are business elite and the nobility. After decades of inheritance and development, the development of George's hair salon is getting better and better, in 1985 officially named "georgcrown" as the brand name, opened a glorious chapter in the development of the brand.