品牌故事 · BRAND STORY

      乔治•施密特1941年出生于英国爱丁堡的一个清贫的家庭，迫于生计，十六岁的他独自来到伦敦的一个美发店当学徒，这段日子是乔治最苦闷的人生阶段。由于身体瘦弱，乔治常被其他学徒欺负，他曾想过放弃回家，但是生活的压力迫使他不得不继续留下来。但乔治暗自发誓：一定要努力，学好技术，做出成绩，不让人再欺负。于是，他暗下苦功，积极锻炼身体，并认真学习理发技术及造型技巧。因为乔治的勤奋好学以及努力研究，老板很快就注意到了他，并开始细心栽培他。

 

      一晃七年过去了，乔治的手艺得到了很大的提升，能够在理发和造型上独当一面，在业内也有了小小的名气。老板很看好他，不仅对其倾囊相授，还把自己唯一的女儿珍妮许配给他。婚后的生活平淡而甜蜜，乔治继续与老丈人致力于美发事业。不久，老丈人辞世了，乔治开始全面接管美发店。他发现有些顾客在抱怨美发造型单调，没有更多的款式可选。于是，乔治开始关注人们的审美需求，着手于不同发型的设计，以满足不同人群的要求。同时，在秀发护理方面，乔治也开始有所研究。这时候，特别注重秀发养护的妻子珍妮给了他很大的帮助。珍妮建议乔治可以融入当前的时尚元素以及潮流文化，设计出更新颖多变的时尚秀发造型，并且要专注于秀发护理领域，以满足中上层人士的秀发护理需求。此后，在设计时尚造型的同时，乔治花更多的时间来研究秀发护理。经过长期对秀发护理的研究，乔治终于整理出了一套独特且有效的秀发护理系统，成为了美发店独具特色的项目特征。

     纯熟的理发技术、新潮多变的款式风格以及个性秀发的养护秘方，很快就受到了大批顾客的喜爱与追捧，其中不乏商界精英与贵族阶层。经过几十年的传承与发展，乔治的美发店发展得越来越好，1985年正式以“乔治皇冠”为品牌名称，开启了品牌辉煌的发展篇章。

 

      George Schmidt 1941 was born in British Edinburgh a poor family, forced to livelihoods, at the age of sixteen, he came alone to the hairdressing shop of London as an apprentice, this day is George the most depressing stage of life. Due to the thin body, George was often bullied by other apprentice, he had thought to give up go home, but the pressure of life forced him to continue to stay. But George secretly vowed: we must work hard to learn technology, make achievements, do not let people bully. So, he actively exercise, hard work, and learning technology and other skills serious barber. Because of George's hard work and study hard, the boss soon noticed him and began to cultivate him carefully.

      Flash over the past seven years, George's technology has been greatly improved, able to work independently in barber and model, in the industry also has the small fame. The boss is very optimistic about him, not only for the purse granted, his only daughter Jeanne was betrothed to him. Married life dull and sweet, George continues with the father-in-law is committed to the cause of hair. Soon, his father-in-law died, George began to take over the salon. He found that some customers complain about the monotonous hair styling, no more styles available. So, George began to pay attention to the aesthetic needs of people, to begin with the design of different hair styles to meet the requirements of different groups. At the same time, in the hair care, George also began to be studied. At this time, the special attention to the hair care of his wife Jeanne gave him a lot of help. Jenny suggested George can be incorporated into the current fashion elements and cultural trends, design a more innovative and varied fashion hair styling and focus in the field of hair care, hair care needs of upper meet people. Since then, in the design of fashion modeling at the same time, George spent more time to study hair care. After a long period of hair care research, George finally sorted out a unique and effective hair care system, has become a unique feature of the hair salon project.

      Skilled barber, Trendy changeable style and personality of hair maintenance secret, soon is popular with a large number of customers, many of whom are business elite and the nobility. After decades of inheritance and development, the development of George's hair salon is getting better and better, in 1985 officially named "georgcrown" as the brand name, opened a glorious chapter in the development of the brand.