品牌战略 · BRAND STRATEGY

品牌内涵--Brand connotation

 

 

      时尚，永远不会落伍。每一个时代都有每一个时代的时尚文化，探索时尚的脚步永不会停息。因为时尚从某种层面来说，就是美。而美，在生活中又是无处不在的。所以，发现生活中的美，探索生命中的意义，就是我们人生当中最重要的事，要勇往直前、永不停歇。

      乔治皇冠本着“美，源于发现”的品牌精髓，为人类特别是爱美女性，探索时尚潮流的秘密，提供优享生活的权利。新潮得体的个性造型、时尚优雅的护理技术，以及至高无上的服务享受，这就是乔治皇冠品牌一直以来所专注的事业，也是品牌真正的内涵所在。

 

      Fashion, never out of date. Every time has every era of fashion culture, to explore the footsteps of fashion will never stop. Because fashion is from a certain level, is the United states. And beauty is everywhere in life. So, find the beauty of life, to explore the meaning of life, is the most important thing in our life, to go forward, never stop.

      georgcrown in the “beauty , from the discovery “of the essence of the brand, especially for the human beauty of women, to explore the fashion trend of the secret, to provide the right to enjoy life. Trendy decent personality style, stylish and elegant nursing technology, as well as the supremacy of the service to enjoy, this is the brand has been the focus of George's career, but also the real meaning of the brand.

 

 

品牌定位--Brand position

 

 

      乔治皇冠品牌自成立以来就充满了生命活力，致力于时尚探索几十年，从未停歇。品牌的主要目标消费人群定位为时尚都市爱美女性，她们喜爱新潮时尚的事物，对新鲜事物充满好奇心以及拥有欲，再加上强烈的美表现欲，充分吻合了乔治皇冠的品牌定位；而品牌专注的发展领域是时尚护理方向，由于现代快节奏的社会生活，各种压力接踵而来，压的人喘不过气，这时，人们不仅内心需要释放，外部秀发等都急需科学的护理，才能更好地适应生活快节奏，尽享生活之美。

 

      georgcrown brand since its inception is full of life and vitality, committed to fashion exploration for decades, never stop. Brand's main target consumer groups positioning for urban fashion female beauty. They love to trendy things, full of curiosity for new things and have desire, coupled with the strong beauty performance desire, fully consistent with the georgcrown brand positioning, and focus on brand development in the field is the forefront of nursing direction, due to the fast pace of modern social life, incoming of pressure, pressure of human breath, at this time, people not only inside the need to release, external hair are in urgent need of scientific nursing, in order to better adapt to the fast pace of life, enjoy the beauty of life.